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4AD: For The Records

David Stubbs, The Guardian, 12 November 2005

YOU'D IMAGINE THE minimal and portentous name 4AD, with its arcane, spiritual overtones (4AD is the year many historians believe Christ was actually born), to have been the finely ground product of hours of deliberation by candlelight in high-backed chairs, fingertips pressed against each other in deep rumination.

Total word count of piece: 490

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