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Cheap Trick: Sight Gags For Simps

Ira Robbins, Creem, August 1977

It all started innocently enough. There I was, sitting in the office of an ordinarily credible marketing honcho at Epic Records discussing Marc Bolan and the situation in Uganda when all of sudden he reaches under his desk and whips out an album called Cheap Trick. "Listen," he says, exuding real conviction, "these guys are gonna be enormous. They're really great." Uh hunh. Usually, I'd be more inclined to take the word of a sleazy used car salesman, but the cover he'd thrown on my lap looked a bit intriguing, and the cut he played wasn't bad.

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