Dead Cert: The Streets
Ben Thompson, The Observer, 25 April 2004
'I LOVE THE NAME "The Streets",' muses 24 year-old Mike Skinner - at once the mercurial creative-director, canny CEO and flaky spokesmodel of that thriving entertainment brand - 'because it leaves so much to the imagination. But I suppose it did make a lot of people think I was trying to be something I wasn't.'
Total word count of piece: 3036
