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Dead Cert: The Streets

Ben Thompson, Observer, The, 25 April 2004

'I LOVE THE NAME "The Streets",' muses 24 year-old Mike Skinner - at once the mercurial creative-director, canny CEO and flaky spokesmodel of that thriving entertainment brand - 'because it leaves so much to the imagination. But I suppose it did make a lot of people think I was trying to be something I wasn't.'

Total word count of piece: 3030

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