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Deep Purple: Rock Is Where We're At

Keith Altham, Record Mirror, 3 October 1970

ORGANIST JON Lord asserts triumphantly that with Deep Purple In Rock the group have finally found their true musical identities following their early 'success' as a pop group ('Hush' was a top three record in America back in 1968) and a more recent flirtation with mixed media and concert orchestras.

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