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Herb Alpert: The Million Dollar Trumpet

Louise Criscione, KRLA Beat, 19 March 1966

THEY SAY that in order to make a lasting name for yourself in the music business you've got to come up with something which is original and fresh. Of course, that new "something" has also got to catch the public's listening ear and force them to delve into their wallets and part with a few of those greenbacks.

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