Jimi Hendrix Burns His Guitar For The First Time

Date: March 31, 1967 Location: Astoria Theatre, London

THE BRIGHT LITTLE pyromaniac who told Jimi Hendrix to set fire to his guitar? Yup, that’s me. Thirty-three years in the music business. A decade as a music journo and two more as a P.R. for people like The Rolling Stones, The Who and Sting. And yet my main claim to fame remains the same: as the man who told Jimi to torch his axe. Shit, it could be worse.