Led Zeppelin: Led Zeppelin

THE POPULAR FORMULA in England in this, the aftermath era of such successful British bluesmen as Cream and John Mayall, seems to be: add to an excellent guitarist who, since leaving the Yardbirds and/or Mayall, has become a minor musical deity, a competent rhythm section and pretty soul-belter who can do a good spade imitation. The latest of the British blues groups so conceived offers little that its twin, the Jeff Beck Group, didn't say as well or better three months ago, and the excesses of the Beck group's Truth album (most notably its self-indulgence and restrictedness), are fully in evidence on Led Zeppelin's debut album.