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Putumayo: The Little Label That Could

Carol Cooper, Village Voice, The, 2 July 2004

WHILE THE REST of the music industry downsizes like mad, an 11-year-old independent label the majors used to snicker at has scored a 15 percent sales increase over the past two years. Not only surviving but thriving, Putumayo World Music – based in New York but named for a picturesque river valley in Colombia – is getting the last laugh largely because it breaks the rules.

Total word count of piece: 902

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