Putumayo: The Little Label That Could
Carol Cooper, The Village Voice, 2 July 2004
WHILE THE REST of the music industry downsizes like mad, an 11-year-old independent label the majors used to snicker at has scored a 15 percent sales increase over the past two years. Not only surviving but thriving, Putumayo World Music – based in New York but named for a picturesque river valley in Colombia – is getting the last laugh largely because it breaks the rules.
Total word count of piece: 902
