Snoop Doggy Dogg: The Equinox, London

SNOOP IS in the house, and so are we, finally. The pre-match build-up is a work of art, a triumph of modern mythology and marketing. You'll have heard of the murder rap, the "misogyny", the gargantuan sales, the enigma-in-your-face. By the night of Snoop Goddy Godd's British debut, we are primed for, oh, at least Elvis Goethe On Ice.