The Action: London 1966

IN THE FALL OF 1966 the Action were at their zenith, one short step above complete obscurity. For one all too brief moment they had a chance at success. They had a clean R&B rock 'n' roll sound, drive, and a sense of humour. Londoners by birth and temperament, they were then only a notch or two behind the Small Faces. For whatever reason, they were not graced by fame, and though I heard later that lead singer Reggie King was still in the business producing records, the Action have long since disappeared.