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The Beatles: Sgt. Pepper's Lonely Hearts Club Band

uncredited writer, Hit Parader, November 1967

EVER SINCE THE Beatles demonstrated an amazing originality and maturity with their Rubber Soul and Revolver albums, they've been burdened with the responsibility of discovering new and increasingly far-out directions for popular music. After all, many people believe, didn't they turn rock and roll into a creative art form? Now what can they do for an encore?

Total word count of piece: 870