The Firm: The Firm

The Firm is the debut of the new band Jimmy Page has started with Paul Rodgers, the former leader of Free and Bad Company. The Firm must've looked great on paper – like the merger of two great families. Unfortunately, the result has all the passion of an arranged marriage. Everything about the Firm, from riffs to video, is as awkward and clunky as its Stonehenge-in-stainless-steel logo.