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The Great Rock'n'Roll Swindle: How Malcolm McLaren made cash from chaos

Steve Turner, History of Rock, The, 1983

THERE IS A CERTAIN TYPE OF ROCK MANAGER whose clients become the means to express his own artistic vision: in the late Fifties, Larry Parnes groomed his stars and gave them names which were supposedly descriptive of their characters, such as Steele, Wilde, Gentle, Fury, Power, Eager; in the early Sixties Andrew Loog Oldham manufactured the Rolling Stone’ bad-boy image; and Pete Meaden discovered Mod in the early Sixties and set up the Who as a focal point for that particular branch of youth subculture.

Total word count of piece: 1550

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