The Marketing Of Britpop
Jon Savage, Artforum, October 1995
RECENTLY I returned from the US into a British news media dominated by a by-election in the North West of England. The point about the Wirral contest was that 1) it was a safe Conservative seat about to fall to Labour (which it did) and 2) it was the last by-election before the general election, which by law must fall at most five years after the last (i.e. by May 1997).
Total word count of piece: 1962
Not yet registered to read this free article? Enter your email address in the first field below and we'll send you a password to read all free articles on Rock's Backpages. Once you've received it, please login using the same email address (as your username) plus the password you've been sent, using the LOGIN form below.
If you've registered (or are an RBP subscriber), you don't need to request a new password. Simply enter your email address and password in the LOGIN form below...
For full access to all RBP articles, click here to subscribe.
The email we send will come from the address firstname.lastname@example.org. If you don't receive the message please be sure to check any spam filters you may have in place.