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The Second Coming of Rough Trade

Dan Gennoe, New Routes, Spring 2006

IN THE WORLD of independent record labels, Rough Trade is a bona fide living legend. Born in the late '70s from the West London record shop of the same name, it embraced punk's DIY ethos and spear headed the post-punk and art rock revolutions which followed. Then, in 1983, in the first of many master-strokes which would define Rough Trade as a true cultural icon, it gave the world the Smiths.

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