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The Sopwith Camel

Gene Sculatti, Arkadia, November 2005

TIMING, AS THEY SAY, is everything. The adage is just as applicable to the realms of commerce and marketing as it is to creative inspiration. When the Sopwith Camel's debut album was issued, in 1967, almost a year after its featured hit had peaked ("Remember 'Hello Hello'?" read the sleeve sticker), there was a sense of misalignment, of clock and calendar time running off schedule. In short, despite notching a national Top 30 hit, the San Francisco band's moment had passed.

Total word count of piece: 841

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