The Sugarcubes: Here Today, Tomorrow Next Week!

IT IS THE JOB of the P.R. people at record companies to shove this week's newest big thing down the throats of a hungry music-buying public. Like seasoned carnival barkers, the pros are expert at tapping into youthful fads and exploiting them to the last dime. The British and European rock press is never sated with these Johnny-come-latelys; they grind out rock idols like smokers grind out cigarettes.