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The Sugarcubes: 'World Domination or Die!'

Mat Snow, Q, October 1989

Such is the manifesto of Iceland's Sykurmolar, internationally more familiar as The Sugarcubes. And to this end they have invested funds from their rapidly increasing record sales to support Reykjavik's Bohemian community. Their plush and prosperous headquarters, Bad Taste Ltd, runs an art gallery, poetry bookshop, record label, radio station and publishing imprint. "Good taste is the enemy of creativity," they remind Mat Snow.

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