Yummy, Yummy, Chewy Chewy: A Bubblegum Yarn

"PERHAPS THE blight of the late '60s was 'bubblegum', music planned entirely as a product, not as anybody's art." – Charlie Gillett, The Sound Of The City

IN THE EARLY 1900's, Frank H. Fleer concocted a sticky substance, a strange type of chewing gum, which he called "Blibber Blubber". But chewing on this gum was like chomping on Silly Putty; furthermore, it had a wet bubble that usually burst, sticking stubbornly to junior's countenance.