The Joe’s sign Another piece of Sputnik-inspired lunacy which has a typically Memphian story attached to its preservation. This Midtown landmark remained a rusty shadow of its former self for decades, until a group of young hipsters – in what was perceived to be a prohibitively expensive move – persuaded the owners of the liquor store to let them restore it. However, it was discovered that all this contra-rotating wonder of the Eisenhower years actually needed was a lick of paint, a new drive chain and fresh neon tubes. What took them so long? Well, kids, that’s just Memphis. (Photo: Nigel Emblin)