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Fashiøn: Hammersmith Odeon, London

Phil Sutcliffe, Sounds, 29 September 1979

PRODUCT PERFECT they called their album and the song of that name was in their set at the Odeon when they supported the Police. But it worried them a little. Singer/drummer Dik felt constrained to tell us "This is tongue-in-cheek". The song informs every listener 'You will buy it/you will like it/it will make your life complete/it's divine/I'm not lyin'/it will sweep you off your feet.' That could be taken as very arrogant and scornful. It could be taken as distastefully in line with their chic/Art fancy-dan stuff, like the punctuation and umlauts and accents graves on the sleeve. Their album is ambiguous enough to be seen as cleverclogs elitist garbage which would not be popular. But they're not like that at all. Hence Dik's touch of self-conscious unease about appearances.

Total word count of piece: 446


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