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My Bloody Valentine: The Excellence of Ecstasy

Ian Gittins, Melody Maker, 30 January 1988

WHERE SHALL WE BEGIN? "When we first started we had this image thing, right, all Sixties haircuts and really setting out to do the pop band thing. It wasn't a joke, as such, but it was a perverse sort of humour that we tried to make it all grate in people's ears, so they were damaged by these nice songs played by a nice band. I suppose we were reacting against that tiny hip scene where everyone had short-back-and-sides, playing thoughtful little jangle guitar music, very polite and safe. We just irritated people a bit, the way we looked, the noisy music... but you can't do that forever."

Total word count of piece: 1116

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