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Primal Scream: Screamadelica (Sire/Warner Bros.)

Simon Reynolds, Spin, November 1991

WHAT A LONG strange trip it's been for Primal Scream. When the Primals emerged in 1984, their pallid psychopop was draped in the unworldly innocence of 1967 (Byrds, Love, soft Velvets). By 1988 their testicles had dropped catastrophically, and they veered off in an unconvincing blues direction, complete with raunchy on-the-road excess. But Primal Scream was only gearing up for its immersion in the hedonism of British rave culture. By 1990, the band was reborn as a dance group; its Stones pastiche 'I'm Losing More Than I'll Ever Have' was transformed by producer Andy Weatherall into the Ecstasy anthem 'Loaded' (a big U.K. hit and currently featured in a U.S. commercial).

Total word count of piece: 466


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