Rock's Backpages Library Rock's Backpages Rock's Backpages
the online library of pop writing

Putumayo: The Little Label That Could

Carol Cooper, The Village Voice, 2 July 2004

WHILE THE REST of the music industry downsizes like mad, an 11-year-old independent label the majors used to snicker at has scored a 15 percent sales increase over the past two years. Not only surviving but thriving, Putumayo World Music – based in New York but named for a picturesque river valley in Colombia – is getting the last laugh largely because it breaks the rules.

Total word count of piece: 902


Becoming a member is easy. Membership gives you access to all the thousands of articles in the library.

Click here to go to Subscribe page.

Click here for academic and other group subscriptions.