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The Who in San Francisco

Michael Lydon, New York Times, The, September 1968

THE WHO PLAY rock "n’ roll music ("it’s got a back beat, you can’t lose it," says Chuck Berry). Not art-rock, acid-rock, or any type of rock, but an unornamented wall of noise that, while modern and electronic, has that "golden oldies" feeling. Four Mod kids who started in 1963 as the High Numbers in London’s scruffy Shepherd’s Bush, the Who play a tight driving music which is a descendant of the rock of Elvis, Bill Haley, Gene Vincent, and even the early Beatles.

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