40 Years of Ardent
Andria Lisle, Memphis Flyer, 26 October 2006
FOR MANY music afficionados, Memphis' Madison Avenue is the Southern equivalent of Abbey Road. Yet thousands cruise past the low-slung brick building at 2000 Madison wholly unaware of the impact the address has had on popular culture. Disguised as a credit union, or, as one record producer jokes, "a rest home," Ardent Studios has unequivocally changed the course of American music.
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