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How To Start A Record Company: Decca Records

Colin Escott, 'Tattoed on their Tongues' (Schirmer Books), 1998

DECCA RECORDS was launched in the United States in August 1934 when business confidence was mired below zero. If Decca had collapsed, as it almost did, the launch would have been hailed as foolhardy, and everybody would have said, "I told you so,"; instead it was a success, and that made it an act of derring-do.

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