Lydon and I

I BLUFFED my way into journalism and am still bluffing in the PR world. If the truth were told, most journalists are bluffers to some degree. I rather like the self-deprecating working title used by Britain’s most trenchant and abrasive columnist, Julie Burchill, for her autobiography, Now Wash Your Hands, because us old hacks are naughty by nature and we rarely take ourselves too seriously.