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Nick Lowe: Pure Pop for Now People (Columbia JC 35329)

Fred Schruers, Rolling Stone, 1 June 1978

NICK LOWE, the man who produces Elvis Costello and Graham Parker, is a rising deity on the English pop front. But as you might guess from the title of this LP and its English equivalent (The Jesus of Cool), Lowe replaces Costello's nerved-up sneer with a snicker, and Pure Pop for Now People is a catalog of socko production effects held together with one-shot jokes.

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